American internet star IShowSpeed has made headlines in Kenya after paying Sh1.3 million to adopt and symbolically rename a rhinoceros, a gesture that has drawn widespread attention to wildlife conservation efforts in the country.
The popular YouTuber and live streamer, whose real name is Darren Watkins Jr., adopted the rhino under a conservation programme run in partnership with Kenyan wildlife authorities and conservation groups, including Kenya Wildlife Service. As part of the adoption, he renamed the animal “Rhinaldo,” a playful nod that blended humour with conservation awareness and quickly caught on among his millions of followers worldwide.
While the adoption does not involve taking ownership of the animal, the contribution goes toward critical conservation work such as habitat protection, veterinary care, anti-poaching operations, and community engagement around protected areas. Conservation officials say high-profile adoptions like this help raise global awareness and attract younger audiences to wildlife protection causes.
IShowSpeed’s move was also widely shared across social media platforms, where clips of him engaging with Kenyan culture and wildlife have been trending. Supporters praised the gesture as a creative way to use fame and influence for a positive cause, while conservationists welcomed the financial boost and international spotlight on Kenya’s endangered species.
Rhinos remain among the most threatened animals in the world due to poaching and habitat loss. Kenya is home to significant populations of both black and white rhinos, and adoption programmes have become an important tool in sustaining conservation funding.
By adopting and renaming “Rhinaldo,” IShowSpeed not only created a viral moment but also helped shine a light on the urgent need to protect Kenya’s iconic wildlife.
