At the ongoing 25th East African Community (EAC) MSMEs Trade Fair, Partner States on Friday, November 14, 2025, came together to celebrate the Day of Rwanda, a special segment dedicated to highlighting Rwanda’s contribution to regional trade, innovation, and cultural heritage.
As part of the fair’s long-standing tradition, each Partner State is allocated a day to lead high-level discussions on strengthening Micro, Small, and Medium Enterprises (MSMEs) across the region. The discussions are then followed by a cultural showcase that reflects the country’s identity and values.
Rwanda’s segment brought together government officials, business leaders, and entrepreneurs from across the region.
In his address, Rwanda’s High Commissioner to Kenya, Ernest Rwamucyo, commended the Government of Kenya for successfully hosting this year’s Trade Fair and applauded the EAC Secretariat for its coordination in bringing together thousands of regional exhibitors and stakeholders. He also recognized all Partner States for strengthening cooperation and enabling MSMEs to grow beyond national borders.
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High Commissioner Rwamucyo highlighted Rwanda’s ongoing efforts to prepare local businesses for regional and international markets through various initiatives, including export readiness training, market linkages, and participation in regional exhibitions such as the EAC MSMEs Trade Fair. These interventions, he noted, are essential for ensuring that MSMEs become competitive players in intra-African and global trade.
Kenya’s Permanent Secretary for MSMEs Development, Susan A. Mangeni, reaffirmed Kenya’s commitment to supporting entrepreneurs across East Africa. She emphasized that platforms like the EAC Trade Fair are instrumental in driving innovation, collaboration, and market access. Mangeni also encouraged MSMEs to embrace culture as a catalyst for economic growth, noting that creative industries contribute significantly to job creation and value addition.
Also speaking at the event, Annette Mutaawe Ssemuwemba, the EAC Deputy Secretary General in charge of Customs, Trade and Monetary Affairs, praised Rwanda for its inclusive industrialization approach. She pointed out the strong presence of women-led, youth-driven, and community-based Rwandan enterprises at this year’s exhibition as a testament to the country’s commitment to empowering all segments of society.
The Day of Rwanda celebrations concluded with vibrant cultural performances, showcasing the beauty, energy, and spirit of Rwandan heritage. Traditional dances, songs, and artistic displays captivated visitors, offering a colorful glimpse into Rwanda’s cultural identity.
The event underscored Rwanda’s growing influence in regional trade development and its dedication to building a strong, competitive MSMEs sector that contributes to East Africa’s economic integration and shared prosperity.
